COMBIN INSTAGRAM HOW TO
COMBIN INSTAGRAM PROFESSIONAL

Your collaborator will have to accept the invite to collab in order for this step to be complete-get them to check their DMs for your request. Type in the handle of your collaborator, and select it when it comes up. When you arrive at the page where you can add a caption, location and tag, select Tag people.ģ. Once you’ve created your Reel (or received the content from the creator), start to post as you normally would. Posting a collaboration on Instagram Reels is basically identical to posting a regular feed collab. If you have a creator account that uses the branded partners feature, you still need to label your spon-con to stay compliant with advertising regulations. Remember! Instagram Collabs doesn’t take the place of a branded content label. This ensures that collaborations are posted with the consent of both parties.īelow is an example of the kind of direct message that the Rock would get if I invited him to collab on this post. The collaborator must view and accept the request. Once you hit post, your collaborator will receive a DM letting them know that you have invited them to collab. This last step isn’t something you have to do: it’s something your collaborator has to do. If you’re running into this issue – or if a brand is having trouble tagging you - see the part of this blog post entitled “How to allow collab posts on Instagram.”)Ĥ. (Note: as you can see from the screengrab below, the Rock does not allow collaborations on Instagram. Next, type in the handle of the creator or brand that you are collaborating with, and select them. Instead of tapping the photo to tag people, hit the Invite collaborator button.ģ. To indicate to Instagram that this post is a collaboration, first tap Tag people.Ģ. (Make sure you’re optimizing your content for Instagram’s algorithm, too).

Begin by taking the steps you would normally take to post a photo or video: create a new post, select your content, write a caption, etc. If you have a private account, any followers you do not share with the collaborator won’t be able to see the content.ġ. First, make sure your Instagram account is public.

COMBIN INSTAGRAM HOW TO

Ready to post the content from your Instagram collab? Here’s how to do it. How to create an Instagram Collab post in 4 steps It’s literal social networking: you’re connecting with other people in a meaningful way, instead of just sending your content into the void of the internet. This comes along with brand authenticity: participating in Instagram collaborations will help you establish relationships with other creators and brands. When you partner with a creator, you’re showing your audience that you align with their beliefs, which is an important part of establishing a multi-dimensional brand voice (and it also helps support the creator and amplify their message). That’s where creators come in: being engaging, authentic and entertaining is what they do. And traditional advertising can come across as detached (and boring), especially if you don’t have a unique or personal angle. Social media users are aware that businesses use social media for marketing. (Psst-wondering how much you should pay the creator? Here’s a guide.) Improve brand authenticity Good collab posts have a higher engagement rate - usually, that’s because fans of either (or both) of the collaborators are delighted by the collaboration.Ī post shared by Tess Levin | Fluff if you’re a smaller brand, partnering with a creator can take some of the burden of actually making the content off of your plate. A collab post will result in fresh eyes on your products, resulting in an opportunity to introduce more people to your brand. It’s a mutually beneficial relationship: both parties increase their overall reach.Īnd it’s not just a wider audience: it’s a new audience. When you use the Instagram Collab feature with another brand or creator on Instagram, you’re accessing your collaborator’s audience (and, in turn, your collaborator is accessing your audience). The benefits of Instagram Collab posts Reach a wider audience Once the collaborator accepts, the post appears as a feed post or Reel on both users’ accounts. Source: and user creates the post and then invites the other to be listed as a collaborator. Collab posts also share performance statistics, including comments, likes and the number of shares. What is an Instagram Collab post?Īn Instagram Collab post is a single post that appears in two different accounts’ Feeds or Reels - and features two users as the post’s author.

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COMBIN INSTAGRAM PROFESSIONAL

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